Market Insights & Contacts Research
Gain an edge with our comprehensive market analysis and contact management services.
3 ways we help you find your next publisher
ICP
Define your Ideal Customer Profile (ICP). We work with you to identify key publisher characteristics and demographics that align with your supply goals.
TAM
Calculate your Total Addressable Market (TAM). We assist you in evaluating market size by identifying potential customer segments, analyzing market demand, and estimating revenue opportunities.
Learn moreContacts
We gather, cleanse, and organize contact data, ensuring it is ready for seamless CRM import and effective outreach.
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Web Discovery ™
Our team, with 15 years of experience in publisher research, has built the industry’s leading publisher research platform, Web Discovery™ by Red Volcano.
How we work with you
Before diving into the specifics of our services, it's essential to understand the structured approach we take to help you achieve your goals. Below, you'll find detailed steps that outline our process for defining your Ideal Customer Profile (ICP), calculating your Total Addressable Market (TAM), and managing your contacts efficiently. Each table provides a clear breakdown of the actions we work through with you.
Ideal Customer Profile (ICP)
Let's look at how we work with you to define your perfect publisher
| What We Do | |
|---|---|
| Identify Key Characteristics | We help you pinpoint the industries and verticals that best align with your offerings, specify the ideal company size, and identify key geographical locations to target. |
| Develop Customer Personas | Our team creates detailed customer personas that include demographics, pain points, goals, and challenges, providing you with a clear picture of your ideal customers. |
| Analyze Current Customer Base | We examine your existing customer base to identify common traits and gather additional insights through surveys and feedback, ensuring our strategy is data-driven. |
| Refine ICP Over Time | We continuously update and refine your customer profiles based on new data and market trends, adjusting our strategies to stay aligned with your business goals. |
Total Addressable Market (TAM)
Just how big is your opportunity?
| What We Do | |
|---|---|
| Segment Market | We help you break down the market into distinct segments based on industry, geography, and company size to identify the most promising areas. |
| Estimate Market Size | Our team calculates the number of potential customers in each segment using industry reports, market studies, and online databases, providing a clear picture of your market potential. |
| Assess Market Demand | We analyze trends and growth potential within each segment using tools like Google Trends, industry publications, and analyst reports to gauge market demand. |
| Evaluate Revenue Opportunities | We estimate the average deal size for each segment and project potential revenue based on market size and penetration rates, helping you prioritize high-impact areas. |
Contact Management
From customer definition to physical contact details, this is how we find your next publisher
| What We Do | |
|---|---|
| Define Contact Profiles | We outline the ideal job roles and profiles for your business needs, helping you identify key decision-makers and influencers within target companies. |
| Set Up Tools and Systems | We implement CRM software for efficient contact management and integrate data sources for seamless information flow. |
| Data Gathering & Cleansing | Our automated tools collect contact data from various sources, and we regularly cleanse and update the data to maintain accuracy. |
| Organize Contact Data | We segment contacts based on predefined criteria (e.g., job role, industry) and ensure the data is properly formatted for CRM import. |
| Enable Effective Outreach | We develop targeted outreach strategies for each segment and use personalized messaging to engage contacts effectively. |
Established ad tech experts.
With years of experience as a trusted research partner in ad tech, we now offer tailored outsourcing solutions to help you scale your SSP or AdNetwork effectively.
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Reduce risk
Outsourcing sales functions mitigates the risk of high turnover, training costs, and inconsistent performance. Join the 57% of businesses that trust experts to handle their sales.
Focus on What Matters
Outsource your sales process to extend your reach and save time. From lead identification to campaign management, we handle any part of your pipeline so you can concentrate on your core business.
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"Without appropriate authentication measures, emails are significantly more likely to be treated as spam or phishing attempts." [Benchmark Email - 2024]
Optimize Your Email Outreach
Ensuring the quality of your domain and correctly configuring your email setup with DKIM, SPF, and DMARC is crucial for successful outreach. Our services streamline this process, improving deliverability and avoiding spam filters. Let us handle the technical details so you can focus on growing your business.
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25 years
Experience in building marketing campaigns.15 years
Working on the supply-side of ad tech.200+ customers
Powered by Red Volcano.A Red Volcano company, our customers include...
...and 300+ others
Don't just take our word for it...
"Remarkable publisher experience and technical knowledge. I'm so glad we're working with you."
- MM Media Group
"They identified a ton of issues with our email set up which would have meant losing hundreds of prospects to spam"
- Advally
"Essential for our business intelligence, Sales & Marketing efforts. A pleasure to work with."
- TradeHouse Media
Where can we help?
Struggling with lead generation, email configuration, or managing campaigns? We're here to help. Our team specializes in making publisher sales simpler and more effective. Partner with us to streamline your sales process and focus on what you do best.
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